•  12
    The Contemporary Theory of Metaphor: Myths, Developments and Challenges
    with Francisco José Ruiz de Mendoza Ibáñez
    Metaphor and Symbol 26 (3): 161-185. 2011.
    This article discusses some of the claims of the earlier and later versions of the Contemporary Theory of Metaphor (CTM) and addresses some of the criticism that has been leveled against it. It is argued that much of this criticism arises from common misconceptions as to the real claims made by the theory. However, CTM is still in need of further exploration and empirical support. In this connection, we identify some areas where research is still needed and supply our own developments. We argue …Read more
  •  1
    Linear symmetric rankings for TU-games
    Theory and Decision 82 (4): 461-484. 2017.
    We define ranking as an equivalence relation on the set of power indices and study those that have a linear and symmetric representative. Moreover, we classify—or parametrize—those rankings that reward “positive” payoffs for “positive” participation. It is shown that these are in 1-1 correspondence with the points of the standard simplex. Moreover, this correspondence is convex. Finally, we contrast this classification with Saari–Sieberg’s approach via “positive” semi-values.
  •  18
    The distinctive security features of the Spanish electronic national identity card, known as Documento Nacional de Identidad electrónico, allow us to propose the usage of this cryptographic smart card in an authentication framework that can be used during the registration and login phases of internet services where the validation of the user’s age and real identity are key elements, as it is the case for example of the so-called social networks. Using this mechanism with NFC-capable devices, the…Read more
  •  9
    Building brand narratives with hashtags on Twitter
    Pragmatics and Cognition 25 (3): 515-542. 2018.
    This paper investigates the use of hashtags in the building of brand narratives (i.e. the open-ended, unfolding and participative depiction of a company’s core ideology and beliefs). A collection of over 700 hashtags involved in the creation of the advertising narratives of the four leading soft drinks brands in 2017 (i.e.Coca-Cola, Pepsi, RedBull, Nescafé) has been analyzed both quantitatively and qualitatively to unveil their functions and formal characteristics, as well as the cognitive proce…Read more
  •  21
    Journal Name: Cognitive Linguistics Issue: Ahead of print
  •  25
    Cooperative games with homogeneous groups of participants
    with Francisco Sánchez-Sánchez
    Theory and Decision 79 (3): 451-461. 2015.
    We consider a class of games, which we call “groups’ games”, in which players are partitioned into classes within which players may be considered indistinguishable. We compute explicit formulas for some of the principal values restricted to these games. This is particularly useful for dealing with games with a large number of players where the usual formulas would be impractical to compute. We give several examples that illustrate how this idea may be applied to concrete situations.
  •  12
    Cognitive grounding for cross-cultural commercial communication
    Cognitive Linguistics 25 (2): 203-248. 2014.