Richard L. Lanigan

The analysis takes up the conjunction of semiotics and cybernetics as a problem in theory construction in the human sciences. From a philosophical perspective, this is also the ontological problem of communicology: the disciplinary study of human communication. My analysis suggests current conceptions of “semiotics” and “cybernetics” are misunderstood because “information” is assumed as synonymous with “communication” and that the axioms of “mathematics” are identical to those of “logics”. The evidence contained in the misunderstandings is a conflation of reductionist ecology ideas about the “environment” differentiation of human beings [apperceptive organic life], animals [perceptive organic life], and machines [inorganic and constructed mechanisms]. The communicological view argues that a correct understanding of these issues requires a competence in logics and linguistics to determine the metatheory criteria for choosing evidence among humans, animals, and machines. The domain thematic is the phenomenological synergism of human embodiment as expression and perception. In this context, my criterion for evidence is the structure or form of a pure concept of reason that is given a priori in consciousness, the notion demonstrated by Immanuel Kant: A notion is a rule that you know before you experience it as a result.

The coding function of semiotic-systems in literature is explored as an example of Umberto Eco’s real and fictional protocols in the play of discourse formation (lector in fabula). The intricate phenomenological levels of intersemiotic translation (apposition, opposition, chiasm, zeugma) are illustrated by analyzing a rhetorical passage (semiotic object) from Charles Dickens’ novel Bleak House. The passage on the logic of series (“lists”) allows us to explore fact/fiction, real/imaginary, normal/abnormal, sane/insane, neurotic/psychotic choices as discourse voice protocols (active, middle, passive) for the axiological interpretation (ethic, moral, aesthetic, politic, and rhetoric) of meaning formation (tropes) and signification function (figures). Models of discourse are drawn from Benveniste, Foucault, Greimas, Lévi-Strauss, and Wilden.

The analysis explores the main arguments of Noam Chomsky’s short book,Media Controlthat also reprints the monograph “The Journalist from Mars: How the ‘War on Terror’ Should Be Reported.” The problematic is Aristotelian rhetoric and Enlightenment rationality (justice) in civic discourse (Lógos) as compared to the thematic of dialogic reasonableness (Eulógos). Chomsky’s assumption of, and critique of, “old rhetoric” [Aristotle’srhētorikḗ] is followed by a discussion of Chiam Perelman’s “new rhetoric” [presocraticpoiētikḗ/epideiktikos / gērys] and his “incarnate adherence” (givingvoiceto) concept of the Universal Audience as a function of Epideictic argumentation. This is also a critique of Stephen Toulman’s neo-Aristotelian model of rhetorical “warrant” and its connection to Charles S. Peirce’s normative semiotic of the “argument cycle.” Heidegger’s and Lakoff’s concept of discourse framing is associated with Michel Foucault’s rhetoric concept of an ethic of social discourse for the common good (parrhesia) in the age of Umberto Eco’s hyperreality media that displays Baudrillard’s simulacra, such as Donald Trump.

The article consists of a brief biographical account of Immanuel Kant’s life and career, followed by a discussion of his basic philosophy, and a brief discussion of his pivotal point in the history of Rhetoric and Communicology. A major figure in the European Enlightenment period of Philosophy, his Collected Writings were first published in 1900 constituting 29 volumes. He wrote three major works that are foundational to the development of Western philosophy and the human sciences. Often just referred to as the “Three Critiques” informally, the First, the Second, and the Third. These are respectively: The Critique of Pure Reason focused on issues in logic, The Critique of Practical Reason relating ethical guidelines, and The Critique of Judgment exploring issues of aesthetics. He is most famous for his philosophy of transcendental idealism. This version of idealism argues that in logic statements are analytic or synthetic. He further argues that statements are a priori or a posteriori. Models of rhetoric, phenomenological methodology, and the contemporary Perspectives Model of interpersonal communicology are included as the Kantian legacy in the US. Notes provide a guide to edition and philological issues in the Kantian corpus, especially for the hermeneutics of Vorstellung versus Darstellung.

The paper is a paradigmatic presentation of what the new science of communicology represents: the semiotic and phenomenological study of humandiscourse and the critical study of discourse and practice both, an interaction of communication, mass communications, popular culture, public relations, advertising, marketing, linguistics, discourse analysis, political economy, institutional analysis, organization of urban and rural spaces, ergonomics, body culture, clinical practice, health care, constructions of disease, health, and rehabilitation, human factors, signage, and so forth. Communicology is the human science research result in which validity and reliability are logic constructs based in the necessary and sufficient conditions of discovered systems (codes), whether eidetic (based in consciousness) or empirical (based in experience).

The nature and function of language as Man's chief vehicle of communi cation occupies a focal position in the human sciences, particularly in philosophy. The concept of 'communication' is problematic because it suggests both 'meaning' (the nature of language) and the activity of speaking (the function of language). The philosophic theory of 'speech acts' is one attempt to clarify the ambiguities of 'speech' as both the use of language to describe states of affair and the process in which that description is generated as 'communication'. The present study, Speech Act Phenomenology, is in part an exam ination of speech act theory. The theory offers an explanation for speech performance, that is, the structure of speech acts as 'relationships' and the content of speech acts as 'meaning'. The primary statement of the speech act theory that is examined is that presented by Austin. A seconda ry concern is the formulation of the theory as presented by Searle and Grice. The limitations of the speech act theory are specified by applying the theory as an explanation of 'human communication'. This conceptual examination of 'communication' suggests that the philosophic method of 'analysis' does not resolve the antinomy of language 'nature' and 'function'. Basically, the conceptual distinctions of the speech act theory (i. e. locutions, illocutions, and perlocutions) are found to be empty as a comprehensive explanation of the concept 'communication'.

Postmodern methodology in the human sciences and philosophy reverses the Aristotelian laws of thought such that (1) non-contradiction, (2) excluded middle, (3) contradiction, and (4) identity become the ground for analysis. The illustration of the postmodern logic is Peirce’s (1) interpretant, (2) symbol, (3) index, and (4) icon. The thesis is illustrated using the work of Merleau-Ponty and Foucault and the le même et l’autre discourse sign where the ratio [Self:Same :: Other:Different] explicates the communicology of Roman Jakobson in the conjunctions and disjunctions, appositions and oppositions of discours, parole, langue, and langage.

Peirce uses the covering term Semiotic to include his major divisions of thought and communication process: Speculative Grammar, or the study of beliefs independent of the structure of language ; Exact Logic, or the study of assertion in relation to reality ; and Speculative Rhetoric, or the study of the general conditions under which a problem presents itself for solution . This division previews Peirce’s famous triadic models of analysis. Peirce goes on to make the phenomenological distinction between communication and signification . Signification or the doctrine of Synechism is the analysis of possibilities where codes contain messages. Peirce is noted for his philosophic Realism, or the belief that probability and possibility are linked to the actual existence of things or that which can become actual. Hence, people inherit the association of Pragmatism with a test of real-world application that Peirce called the doctrine of Fallibilism, derived from the qualitative logic of Edmund Husserl’s phenomenology that combines apposition with apperception

Communicology is the study of human discourse in all of its forms, ranging from human gesture and speech to art and television. Commuicology also represents the dominant qualitative research paradigm in the discipline of human communication, especially in the applied areas of mass communication, philosophy of communication, and speech communication. Lanigan's work offers the bold and original thesis that Michel Foucault's thematic study of the discourse of desire and power is an elaboration of the problematic discourse explicated in Maurice Merleau-Ponty's interrogation of freedom and terror. Various chapters cover such topics as art versus science, culture and communication, modernity versus postmodernity, feminism versus humanism, research methodology, and the capta versus data distinction for research validity. Actual examples of research cover the aesthetics of painting and sculpture, radio and television, rhetorical criticism of oral and written texts, and the East-West perspective on cross-cultural encounter -- all using the approach of semiotic phenomenology. Two special features of this book make it useful for both teacher and scholar alike. First, Lanigan provides an encyclopedic dictionary that illustrates and defines the theory and method of the human sciences in general and the discipline of communicology in particular. Used for several years by teachers in a number of universities, this dictionary had already become a "classic" among students before its publication here. Second, Lanigan analyzes and illustrates what has been missing for years in the study of Foucault's work: a definition (with appropriate illustrative figures and tables) of Foucault's method of archaeology and genealogy (criticism) for research in the human sciences, especially in the study of human discourse.