Roland Barthes

In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women's clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."

ESSAYS SELECTED AND TRANSLATED BY STEPHEN HEATH 'Image-Music-Text' brings together major essays by Roland Barthes on the structural analysis of narrative and on issues in literary theory, on the semiotics of photograph and film, on the practice of music and voice. Throughout the volume runs a constant movement 'from work to text': an attention to the very 'grain' of signifying activity and the desire to follow - in literature, image, film, song and theatre - whatever turns, displaces, shifts, disperses. Stephen Heath, whose translation has been described as "skilful and readable" (TLS) and "quite brilliant" (TES), is the author of 'Vertige du déplacement', a study of Barthes. His selection of essays, each important in its own right, also serves as "the best...introduction so far to Barthes' career as the slayer of contemporary myths" (JOHN STURROCK, 'New Statesman).'

Roland Barthes, whose centenary falls in 2015, was a restless, protean thinker. A constant innovator, often as a daring smuggler of ideas from one discipline to another, he first gained an audience with his pithy essays on mass culture and then went on to produce some of the most suggestive and stimulating cultural criticism of the late twentieth century, including Empire of Signs, The Pleasure of the Text, and Camera Lucida. In 1976, this one time structuralist outsider was elected to a chair at France's preeminent College de France, where he chose to style himself as professor of literary semiology until his death in 1980. The greater part of Barthes's published writings have been available to a French audience since 2002, but here, translator Chris Turner presents a collection of essays, interviews, prefaces, book reviews, and other journalistic material for the first time in English. Divided into five themed volumes, readers are presented in volume one, 'A Very Fine Gift' and Other Writings on Theory, with Barthes's attempts to frame his lifelong curiosities in theoretical form, from his early musings on the sociology of literature through his high period of structuralism to his later reflections on Derrida.

This book brings together the great majority of Barthes's interviews that originally appeared in French in _Le Figaro Littéraire, Cahiers du Cinéma, France-Observateur, L'Express_, and elsewhere. Barthes replied to questions—on the cinema, on his own works, on fashion, writing, and criticism—in his unique voice; here we have Barthes in conversation, speaking directly, with all his individuality. These interviews provide an insight into the rich, probing intelligence of one of the great and influential minds of our time.