•  23
    Irrationality of Moral Judgment
    with Michel Regenwetter, Brittney Currie, Bart Smeulders, and Anna Carlson
    Perspectives on Psychological Science 20 ((3)): 555-571. 2025.
    Chaotic responses to COVID-19, political polarization, and pervasive misinformation raise the question of whether some or many individuals exercise irrational moral judgment. We provide the first mathematically correct test for transitivity of moral preferences. Transitivity is the most prominent rationality criterion of the behavioral, biological, and economic sciences. However, transitivity is conceptually, mathematically, and statistically difficult to evaluate empirically. We tested three pa…Read more
  •  57
    New marketing strategies for online group-buying business from a social interaction theory perspective
    with Lu Jiang, Hong Zhu, and Yingru Zou
    Frontiers in Psychology 13. 2022.
    Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor. Given that consumers are society members, we used the social interaction theory to investigate the combination of factors that stimulate consumers’ purchase intentions. Fuzzy-set Qualitative Comparative Analysis was performed to evaluate different s…Read more
  •  123
    The intertemporal stability of research and development investment is a key issue in successfully promoting the continuation of innovation activities under high uncertainty in entrepreneurship. R&D smoothing helps firms to navigate the uncertainties of the external environment and maintain the stability of their investments in innovation. Chief executive officers are the most important decision-makers in firms' strategic planning. However, overconfident CEOs may overlook the importance of their …Read more
  •  44
    Postmodern Shakespeare: Thinking Through Hamlet’s Subversive Character
    IAFOR Journal of Ethics, Religion and Philosophy 3 (1): 4-24. 2017.
    Over the centuries people have always faced the deaths of their beloved ones in their families and suffer from grief over them. William Shakespeare in Hamlet offers his ideas of how a son faces his father’s death and his mother’s remarriage, ideas of whether purgatory exists and ideas of which eschatology is correct in the English Reformation, either Catholic or Protestant. In this essay, I examine two traces and one reversal in the play and ask many what-if questions through the perspective of …Read more